We Audited 38 Accounts. Here's What Search Term Waste Actually Costs
Search Term Optimization
🎯 Deep Dive
Vol.13New

We Audited 38 Accounts. Here's What Search Term Waste Actually Costs

Across 38 mid-to-large Google Ads accounts, 34% of search term spend was recoverable. The patterns behind the waste are more predictable than you'd expect.

34%
avg. recoverable spend
38
accounts audited
90d
study window
$2.4M
total spend analyzed
BH
Bjorn Halvorsen
Senior Data Analyst
Mar 10, 2025
9 min read
Search TermsNegative KeywordsPerformance AnalysisData-DrivenAccount StrategyBest Practices
Loading article…
BH
About the author
Bjorn Halvorsen
Senior Data Analyst

Bjorn leads quantitative research at Scaletrics, building the analytical frameworks behind the platform's search term and budget intelligence systems. He has audited over 150 Google Ads accounts across e-commerce, SaaS, and lead generation.

Search TermsNegative KeywordsPerformance AnalysisData-DrivenAccount StrategyBest Practices
The Iron Man Suit for PPC

Stop managing campaigns.
Start commanding them.

Scaletrics handles the tactical grind — performance checks, search term mining, budget reallocation so you can focus on the strategic work that drives business outcomes.

◆
Decisions Validated by Real PPC Experts
◇
Every Campaign Scaled to It's Full Potential
○
More Conversions at Lower Cost — Consistently
Join 500+ PPC professionals who became strategists
The Scaletrics Dispatch · Weekly · 4 min read
Get the next issue in your inbox

Strategy breakdowns, account audits, and platform updates every Tuesday. No noise.

No spam. Unsubscribe anytime.